Analysing and deconstructing a Magazine
Contents page
How and when are the readers allowed to address the magazine?
They can address the magazine once a month, in local shops and they can do so by looking at the cover. The use of bright white for the title and an antique looking colour scheme suggests that the target audience is the older generation and hence they will address it because it will appeal to them
What types of articles does the magazine contain?
It contains articles on influential figures in the classical music world, chances to vote for your favourite musicians and different issues currently be raised in the classical music world. Articles are quite heavily worded, meaning the audience would be older people who have patience to read
What subjects are covered?
Music, musicians, concerts, award ceremonies
Who features on the contents page?
Mozart remains on the contents page as he did the front cover, to continue the emphasis on being an influential individual. They have also carried across the image of the 50 influential people in the classical music industry, however on this image their faces have been blanked out with numbers, which could create more of a thought process as readers will be intrigued to find out more.
What are the main colours used throughout the contents pages?
The main colours they have continued to use are black, white and red, once again matching to the influential figure, being mozart and his choice of clothing. The design of the contents pages are easy to follow and have a clear structure for the readers to follow, though the use of the colours separating the different sections out such as the welcome letter and the title for the contents page.
Advertisements
Main products being advertised are classical concerts, classical CDs and also opportunities to attend musical classes at universities, colleges and summer schools. There is also an advertisement for speakers, which links to the music theme. There is also some puff – a National Trust leaflet.
The price varies from £6.99 CDs to £65 concert tickets.
These features are included because they will appeal to the audience and link to the theme of the magazine. Most of the adverts link directly to classical music and hence the people buying the magazine will pay attention to them as they are focused on the readers interests, instead of being irrelevant. By advertising CDs and musical opportunities may encourage people to look at the magazine if they are thinking about studying music and therefore it widens the audience of the magazine.
About a quarter of the magazine is taken up by some form of advertisement.
The models in the adverts are either known figures in the classical music world, of the older generation or young and student aged. The use of classical figures appeals to the target audience as they know who they are and will be interested in their concerts and CDs. The older generation is used to link with the audience and not make them feel old and out of place with the music world. It includes them and makes them feel part of the topic. Students are used in university adverts because it will appeal directly to the audience they are trying to capture.
They can address the magazine once a month, in local shops and they can do so by looking at the cover. The use of bright white for the title and an antique looking colour scheme suggests that the target audience is the older generation and hence they will address it because it will appeal to them
What types of articles does the magazine contain?
It contains articles on influential figures in the classical music world, chances to vote for your favourite musicians and different issues currently be raised in the classical music world. Articles are quite heavily worded, meaning the audience would be older people who have patience to read
What subjects are covered?
Music, musicians, concerts, award ceremonies
Who features on the contents page?
Mozart remains on the contents page as he did the front cover, to continue the emphasis on being an influential individual. They have also carried across the image of the 50 influential people in the classical music industry, however on this image their faces have been blanked out with numbers, which could create more of a thought process as readers will be intrigued to find out more.
What are the main colours used throughout the contents pages?
The main colours they have continued to use are black, white and red, once again matching to the influential figure, being mozart and his choice of clothing. The design of the contents pages are easy to follow and have a clear structure for the readers to follow, though the use of the colours separating the different sections out such as the welcome letter and the title for the contents page.
Advertisements
Main products being advertised are classical concerts, classical CDs and also opportunities to attend musical classes at universities, colleges and summer schools. There is also an advertisement for speakers, which links to the music theme. There is also some puff – a National Trust leaflet.
The price varies from £6.99 CDs to £65 concert tickets.
These features are included because they will appeal to the audience and link to the theme of the magazine. Most of the adverts link directly to classical music and hence the people buying the magazine will pay attention to them as they are focused on the readers interests, instead of being irrelevant. By advertising CDs and musical opportunities may encourage people to look at the magazine if they are thinking about studying music and therefore it widens the audience of the magazine.
About a quarter of the magazine is taken up by some form of advertisement.
The models in the adverts are either known figures in the classical music world, of the older generation or young and student aged. The use of classical figures appeals to the target audience as they know who they are and will be interested in their concerts and CDs. The older generation is used to link with the audience and not make them feel old and out of place with the music world. It includes them and makes them feel part of the topic. Students are used in university adverts because it will appeal directly to the audience they are trying to capture.